Where your best memories ever begin.

Hand crafted jewelry since 1902


Engagements & Wedding

What an honor.
It will never stop amazing us…that we get to assist you in the perfect memento, treasure, and heirloom of your new life together.

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“Every man is a quotation from his ancestors”  Ralph Waldo Emerson
If every man is a quotation, gems passed down are the exclamation points.

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Repairs & Services

This may not be the glamorous side to business, but it is certainly essential.
Precious stones and metals are just that… delicate materials that deserve an expert eye.

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Pete & Jan’s LOVE STORY

Here to serve

Even with 75+ number of years amongst us, we still believe we are just getting started.  Driven to serve the next generation of Elmquist family, our hope is you instantly feel you are “in”.  

– Co-Owners Jill, Mike, Chris

One of a kind

Have you ever wondered, why Diamonds?  Why not rubies, emeralds….pearls?   

Three words:  Dazzling.  Brilliant.  Awesome.  

Choosing the stone and the setting is a delicate dance.  When you’ve got it just right, the whole work of art dances delicately on your hand…then, when you look closer, pirouettes in the light and takes a bow. 





Specialty services

wish list

Trade ups

custom design

Taking a cue from generations of Elmquist Gemologists of history: we keep the traditions of providing that deep level of service alive.

Our Gemologists are highly trained in both elements and design.

Come visit


Monday 9:30-5:00
Tuesday- Thursday 9:30-6:00
Friday 9:30-5:00


Saturday 9:30-3:30

Curbside service still available by calling    



101 28th Ave SE
Willmar, MN 56201-4270